What is Technical SEO and why it matters

Technical SEO is the work of making your website easy for search engines to crawl, render and index. It covers site speed, mobile-friendliness, structured data, XML sitemaps, canonical tags and a clean URL structure.

Get the technical foundation right and every other effort — content, links, local SEO — compounds on top of it. Skip it, and even great content struggles to rank.

The essentials

Start with Core Web Vitals, fix crawl errors in Search Console, ensure a valid sitemap, and add schema markup so Google understands your pages.